Privacy Policy
Last updated: 1 January 2026
1. Introduction
VetBox ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, mobile applications, and subscription services (collectively, the "Service"). VetBox is operated by ManyPets Ltd, registered in England and Wales. By using the Service, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect information you provide directly to us, including: your name, email address, postal address, phone number, and payment details when you create an account or place an order; information about your pets including species, breed, weight, age, and health conditions; communications you send to us via email, chat, or support tickets; and survey responses or feedback you provide. We also collect information automatically, including: device and browser information, IP address, pages visited, and interaction data through cookies and similar technologies.
3. How We Use Your Information
We use your personal information to: create and manage your VetBox account; build tailored treatment plans for your pets; process payments and fulfil subscription orders; send order confirmations, dispatch notifications, and service updates; respond to your enquiries and provide customer support; improve our products, services, and website experience; send marketing communications where you have opted in; comply with legal obligations and protect against fraud.
4. Cookies and Tracking
We use cookies and similar technologies to enhance your experience, remember your preferences, and analyse how our Service is used. Essential cookies are required for the Service to function. Analytics cookies help us understand usage patterns. Marketing cookies may be used to deliver relevant advertisements. You can manage your cookie preferences through your browser settings or our cookie consent tool. For more detail, see our Cookie Policy.
5. Data Sharing
We do not sell your personal data. We may share your information with: payment processors to handle transactions securely; delivery partners to fulfil your orders; veterinary professionals where required for treatment recommendations; analytics providers to help us improve the Service; law enforcement or regulatory bodies where required by law. All third-party providers are contractually required to protect your data and use it only for the purposes we specify.
6. Your Rights
Under UK data protection law (UK GDPR), you have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data (subject to legal obligations); restrict or object to certain processing activities; data portability — receive your data in a structured, machine-readable format; withdraw consent for marketing communications at any time. To exercise any of these rights, please contact us at privacy@vetbox.com.
7. Data Retention
We retain your personal data for as long as your account is active or as needed to provide the Service. After account closure, we may retain certain data for up to 7 years to comply with legal, tax, and regulatory obligations. Anonymised data may be retained indefinitely for analytical purposes.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security assessments, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and, where appropriate, by email. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: privacy@vetbox.com, or write to: VetBox (ManyPets Ltd), Data Protection Officer, London, United Kingdom.